Ecotourism provides many opportunities for growth and business development as well as challenges in order to achieve the best social-economic-cultural outcome while prioritizing the welfare of ecosystems.

The practice of ecotourism enhances economic growth and improves the livelihood mainly in rural and undeveloped areas by increasing job and business opportunities. Ecotourism is largely viewed as a successful tool for promoting sustainable economic practices in developing nations, and for encouraging environmental conservation worldwide.